Momentum Media was honoured to back philanthropic partner Cancer Council NSW as it hosted its flagship POSH Auction and Gala Ball 2022 in May and raised over $841,000.
Momentum Media's Allisha Katalinic (c) is joined by IVE Group and Cancer Council NSW's Liz Wynn. .
The POSH Auction and Gala Ball is one of the leading fundraiser events in the Sydney social calendar due to its significant impact on cancer research and development, which saves lives and improves outcomes for cancer patients.
Now in its 23rd year, the gala ball was held on Saturday, 14 May 2022 in the Grand Ballroom at The Fullerton in Sydney.
The annual fundraiser was hosted by Australian comedian Vince Sorrenti, while attendees were treated to a three-course dinner and live entertainment.
Speaking at the fundraiser were Cancer Council NSW CEO Professor Sarah Hosking and Daffodil Centre inaugural director Professor Karen Canfell, who outlined the work the organisations have been undertaking to support cancer patients and aid research.
Attendees also had the opportunity to participate in a silent auction and bid on a selection of exciting items donated by premium brands and companies, including holiday packages, getaways, artwork, and experiences and events.
Momentum Media supported the gala ball and fundraiser by designing and producing the auction catalogue, a tool that helps raise around $1 million each year.
The proceeds from these items are all donated to the Cancer Council NSW.
This year, two satellite events were held at Ripples Chowder Bay in Mosman, Sydney, and Burrawang Village Hotel, where attendees also sat down to a three-course dinner and participated in the online auction.
Momentum Media provided the technical expertise that enabled Cancer Council NSW to livestream simultaneously between the Fullerton and the two satellite venues.
Cancer Council NSW events lead Liz Wynn commended Momentum Media for its technical prowess, commenting that the addition of the satellite events led to a 20 per cent growth in the number of POSH attendees.
Ms Wynn also heaped praise on Momentum Media for developing and executing “innovative and appealing” design concepts, which supported the “highly successful” ticket sales and fundraising efforts.
“Thank you to our event partners Momentum Media and Momentum Connect for once again supporting POSH, Cancer Council NSW’s annual fundraising gala ball,” Ms Wynn said.
“Cancer remains the leading cause of death in Australia, and it is only because of generous companies like Momentum that we can support people affected by cancer and continue to reduce the impact of cancer on the Australian community.
“With your continued support, we are getting closer to a cancer-free future.”
How it all began
The POSH Ball originally launched as a cocktail fundraiser for the Patient Oncology Services Hospice (POSH) in Greenwich (now Greenwich Hospital).
In 1999, the newly-appointed Cancer Council POSH manager Jenny Menzies did a trial run of the event as a gala ball.
Over two decades later, it has not only become a staple annual event, it has raised over $20 million, which is used for cancer research, development, and prevention, as well as to provide support for cancer patients, and advocate for a cancer-free future.
Commenting on the event, Momentum Media production manager Lyndsey Fall said it is a privilege for Momentum Media to support a fundraiser event such as this.
“It’s truly inspiring to hear the progress Cancer Research are making each year as a result of the fundraising efforts through events such as the POSH Gala Ball,” she said.
She also recognised the hard work of Momentum Media’s senior designer Allisha Katalinic, who led the conceptualisation and design project and created the assets that lent itself to the “look and feel” of the night.
“POSH is a much-anticipated event in our calendar, each year Momentum team members are invited to get glammed up and go to the ball. The event is consistently stunning and this year was no exception,” Ms Fall said.
“Our POSH friends have received lots of positive feedback over the design as being very fresh, speaking to inclusivity and being really on the mark. We look forward to providing assistance to help create such an important event next year."