The leading mortgage and finance brokerages in Australia have been revealed in Momentum Media’s mortgage brand, The Adviser’s annual Top 25 Brokerages ranking for 2025, partnered by Assetline.
The Adviser’s Top 25 Brokerages for 2025, partnered by non-bank lender Assetline, have been revealed.
Now in its 16th consecutive year, The Adviser’s Top 25 Brokerages ranking, partnered by non-bank lender Assetline, identifies the top-performing brokerages in Australia, showcasing the efforts of leading broking businesses writing large volumes with fantastic customer service.
The ranking takes into consideration key business metrics and overall productivity. It is determined by the relative rank of brokerages utilising five key metrics across the 2023–24 financial year (FY24):
A brokerage’s rank is determined based on the sum of these metric ranks, equally weighted, to determine Australia’s Top 25 Brokerages. The lower the score, the better the ranking.
This year, the ranking shows that the Top 25 Brokerages wrote an incredible $91.1 billion in loans over the last financial year – across a total of 177,259 loans.
While this was $1.4 billion down on the $92.5 billion written by the Top 25 Brokerages in FY23, it’s a remarkable achievement given affordability and serviceability constraints and a heightened cash rate environment.
#1 - Mortgage Choice
At the top of the 2025 ranking was Mortgage Choice (part of the REA Group), a major franchise that continues to grow its presence and had more brokers writing more volume than any other brokerage in Australia. Its 1,078 active brokers facilitated 51,302 loans in FY24, settling a total of $22.2 billion in loans in FY24. Mortgage Choice’s total loan book grew to $90.37 billion, solidifying its position as a leading player in the industry.
Commenting on taking out the top spot this year, the CEO of Mortgage Choice, Anthony Waldron, commented that the brokerage’s success in FY24 “would not have been possible without the dedication of [the] Mortgage Choice network that helped their customers navigate the persistent high-interest rate environment and rising cost of living.”
He said: “Our head office team was another key part of our success. It partnered with the network on everything from business planning and growth to systems training and marketing.
“Being a part of REA Group has also helped drive the success of Mortgage Choice. We enhanced the way our brokers connect with realestate.com.au’s audience, which reached a new record for unique audience, reaching 12.2 million in November 2024 – a 12 per cent YOY growth*.
“Leveraging the firepower of REA, we also continued our investment in the Mortgage Choice brand, keeping it top of mind with Australians. Through a combination of dedicated Mortgage Choice campaigns and integration onto realestate.com.au’s platforms, our brand appeared across various channels, including free-to-air and catch-up TV, metro and regional radio, social media, and out-of-home advertising.”
He added: “As 2025 gears up, we’re prioritising helping our brokers grow their businesses wherever they are on their career journey. We’ll continue to deliver targeted training and development to new and established brokers, including building on our Broker Success and Peloton Programs. The results and feedback from these programs in 2024 have been incredibly promising.”
#2 - Aussie
Aussie – part of the Lendi Group – dropped from its top spot to rank second this year, with its 1,028 brokers settling 44,938 loans worth $21.4 billion. The brokerage grew its loan book to $80.35 billion, showcasing its consistent performance and strong market share.
Speaking about what the brokerage has been doing to grow volumes, Lendi group co-founder and CEO David Hyman told The Adviser: “Our business success can be linked to the widespread adoption of our supported broker model, which has generated substantial productivity gains across the organisation. Launched to the Aussie network in July 2023, this model was implemented on a large scale throughout 2024, with nearly three-quarters of the Aussie network, including 136 retail stores opting, thus far, with more scheduled for onboarding, reflecting the strong confidence our brokers have in the model.
“Our supported model is helping us deliver consistent growth across three key areas – more customers, more settlements, and more efficiency. Our top-performing home loan specialists are achieving lodgement volumes more than four times higher than industry averages, while Aussie retail stores subscribed to the model are delivering 1.75 times more company-generated loan settlements compared to legacy support models.”
#3 - Loan Market
Loan Market secured third place, with 697 brokers settling 30,474 loans worth $16.7 billion. Its strong performance was complemented by its growing broker numbers and total loan book, which reached $45.8 billion by the end of FY24.
According to the major brokerage’s CEO, David McQueen, Loan Market’s success comes down to “empowering brokers to thrive as business owners.”
“As a family-owned business for over 30 years, we’ve built a model that gives brokers the freedom to grow their businesses their way, backed by industry-leading tools and support,” he said.
“From a strong consumer brand that generates three times more online leads than independent brokers to MyCRM, our award-winning platform that simplifies workflows, providing full-suite marketing and business coaching support, we focus on making brokers more productive and profitable.
“Our brokers settle 66 per cent more loans annually than the industry average, and they’re loved by clients, achieving the highest net promoter scores in the industry. At the heart of our success is a commitment to integrity, consistency, and creating an environment where brokers can grow, innovate, and succeed.”
Other noteworthy performers included Lendi, the highest-ranked non-franchise brokerage; Shore Financial, which demonstrated impressive growth as its 32 brokers settled 1,770 loans, totalling $1.79 billion; and Mortgage Pros, whose four brokers managed to write an unbelievable $852 million across 1,009 loans in FY24.
‘Brokers showed incredible resilience and strength in supporting their customers’: Royden D’Vaz
Speaking of the Top 25 Brokerages ranking and the performance of the broker channel over FY24, Royden D’Vaz, the general manager, distribution and partnerships from non-bank lender Assetline (the partner of the 2025 ranking), said: “As we reflect on 2024, it’s no secret that brokers showed incredible resilience and strength in supporting their customers. Coming off the back of 12 rate rises since May 2022, brokers were faced with a complex landscape, including higher demand paired with limited supply.
“Against this backdrop, borrowers’ demand for creative and responsive financing solutions has continued at pace. Assetline is proud to champion the brokerages that have facilitated these changing borrower needs and is delighted to support The Adviser’s Top 25 Brokerages ranking.”
He noted that the non-bank has been committed to supporting brokers and their customers since 2012, including through ongoing developments within the business, building out short- and long-term product offerings, enhancing technology abilities, and expanding its footprint with sales teams across the country.
D’Vaz said: “On behalf of Assetline, I would like to extend my congratulations to the top brokerages for their outstanding achievements and wish them all the very best for a successful year ahead.”
You can view the full Top 25 Brokerages ranking 2025 – and find out what it takes to run a leading brokerage – in the February edition of The Adviser magazine, out now!
*Source: Ipsos iris Online Audience Measurement Service, Nov-24, P14+, PC/laptop/smartphone/tablets, text only, Brand Group, realestate.com.au, Audience (000s).